Office National du Tourime de Madagascar

Madagascar's tourism potential

- 5.000 km of coastal line, 220 small islands.
- Bio-diversity hot spot.
- Renowned national parks.
- Tsingy de Bemaraha - World Heritage Site.
- Precious stones.
- Rich and fascinating culture.
- Legendary hospitality of the Malagasy population.

Madagascar's tourism product

We have...
- Sun and beach tourism
- Adventure Tourism
- Sports Tourism
- Culture Tourism
=> Nature/Eco-Tourism
Our vision: Madagascar as the
« first eco-tourism destination in the Indian Ocean »

Political willingness to push tourism development

- Tourism as the prime industry sector (DSRP).
- Re-structuring of national airline « Air Madagascar ».
- Tourism Masterplan validated and on implementation.
- Open sky policy.
- Connection of major tourism sites through better infrastructre and modernisation (routes, ports, airports).
- Land titles open to international public.
- Special financially supported regions for tourism (RFT).
- World Bank Project: Pôles Intégrés de Croissance (PIC).

Recent activities for tourism development

- National and regional tourism offices in place and functioning.
- Marketing campaign in France and Italy (June 06 - 07).
- National call center for tourists and locals (Tel: 089 000).
- Concession politic for Madagascar's national parks soon.

ONTM's Action Plan 2006

- New promotional material and stand kit (08/2006).
- Sales manual for tourism professionals in preparation (08/2006).
- New website with space for professionals (09/2006).
- Strengthening of linkage with press and media.
- Increase of FAM- and press trips.

What we need to push

- Investment promotion activities.
- Additional fiscal incentives for future investors.
- Tourism infrastructure (hotel, restaurant) facilities to be extended.
- Tourism education and formation to be improved.

Source:
Dr. Michaela Pawliczek
Responsible for marketing and ecotourism